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However, even as a new player in the space, Google cast a long shadow. Predating Google Drive by four years, Dropbox had already achieved impressive growth in the cloud-storage space by the time Google decided to get in on the action. Google was making bold moves into the space with G Suite.

Why failing to integrate Paper into the new Dropbox was a missed opportunity and raised questions about the company’s vision for the productīy 2014, interest in and demand for collaborative cloud-based document software was intensifying.

How increasing competition in the collaborative productivity space influenced Paper’s development.

Why Dropbox had to diversify its core business beyond storage and why acquiring a document-editing tool was such a smart strategy.

Here are the key strategic decisions that explain where Dropbox Paper is today: An opportunity the company wasted little time capitalizing upon. Even so, Dropbox sensed an opportunity with Hackpad. Google had already made bold steps in the document-editing space with Google Docs. Despite achieving strong user and revenue growth, Dropbox had to diversify beyond its core storage business if it hoped to continue growing. After that point, Hackpad became Dropbox Paper.ĭropbox’s acquisition of Hackpad and its rebrand to Dropbox Paper was a pivotal moment for the cloud-storage provider.

Unlike most acquisitions, Hackpad lived on for three years after Dropbox bought it. Hackpad boasted several features that were unique at that time, such as syntax highlighting for HTML, CSS, JavaScript, SQL, and other programming and markup languages. It was even used to create the wiki for SXSW in 2012. As well as being a capable, lightweight document tool, Hackpad was also very popular as a wiki tool.

Originally forked from the open-source Etherpad, Hackpad was a popular tool with a loyal following.

The second was collaborative document-editing tool Hackpad. The first was photo-sharing service Loom. On April 17, 2014, cloud-storage provider Dropbox announced it had acquired two companies.

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